{"id":3247,"date":"2023-01-21T15:30:07","date_gmt":"2023-01-21T14:30:07","guid":{"rendered":"https:\/\/pioneers.nu\/okategoriserad\/under-din-hud-et-maerke-at-stole-paa\/"},"modified":"2023-01-24T18:22:16","modified_gmt":"2023-01-24T17:22:16","slug":"under-din-hud-et-maerke-at-stole-paa","status":"publish","type":"post","link":"https:\/\/pioneers.nu\/da\/blog-da\/under-din-hud-et-maerke-at-stole-paa\/","title":{"rendered":"Under din hud – et m\u00e6rke at stole p\u00e5"},"content":{"rendered":"\n
Der er udtryk, der fungerer til mange forskellige lejligheder og derfor optr\u00e6der overalt. “Under your skin” er en af dem. Molly Sand\u00e9n har skrevet en sang om emnet, men i Sverige er begrebet mest forbundet med sk\u00f8nhedspleje. Produkter, der tager hensyn til, hvordan din hud reagerer p\u00e5 det, du putter p\u00e5 den. <\/p>\n\n
Som de fleste hudplejem\u00e6rker begyndte dr\u00f8mmen om Under Your Skin med en vision om bedre hudpleje for folk. Mor og datter Hahn, Christina og Lovisa, var overbeviste om, at det, du sm\u00f8rer p\u00e5 din hud, g\u00e5r direkte ind i din krop. Derfor \u00f8nskede de at skabe en hudplejeserie med rene og naturlige ingredienser, der ville gavne kroppen. Resultatet blev Under your skin.<\/p>\n\n
Duoen havde reageret p\u00e5, at kemikalier, der l\u00e6nge har v\u00e6ret forbudt i f\u00f8devareindustrien, stadig var tilladt i hudprodukter. De \u00f8nskede ikke at st\u00e5 bag dette. Med mottoet “du er det, du tager p\u00e5” som et ledende princip besluttede de sig for at revolutionere hudplejeindustrien. <\/p>\n\n
I samme \u00e5nd som Frank Sinatra sang “I’ve got you under my skin”, fokuserede Christina og Lovisa ogs\u00e5 p\u00e5 det, der var under huden. Men ideen var mere “du har MIG under huden”, hvilket betyder, at det, du har under huden, skal du v\u00e6re bange for – dig selv. Gennem under your skin.se begyndte mor og datter at s\u00e6lge velafpr\u00f8vede produkter med l\u00f8fter om, at de ville v\u00e6re sk\u00e5nsomme for b\u00e5de ydre og indre. <\/p>\n
\n<\/figure>\n<\/div>\n
Under din hud – fra Stockholm til verden<\/h2>\n\n
I en periode var Stockholm det vigtigste spillested for Under Your Skin. Med kontoret placeret i Sthlm var det ikke underligt, at fokus prim\u00e6rt var p\u00e5 Sverige. I dag leverer Under your skin ogs\u00e5 internationalt, og dermed er skridtet ud i verden taget. M\u00e6rket gik fra “Sverige” til “verden”, og deres unge CEO Lovisa Hahn blev hurtigt kendt uden for Sveriges gr\u00e6nser. <\/p>\n\n
Forklaringen p\u00e5, hvorfor Lovisa og Christinas m\u00e6rke blev kaldt “Under your skin” er ikke s\u00e6rlig sv\u00e6r at regne ud. Som tidligere n\u00e6vnt var det, der sker under huden, deres hovedfokus, s\u00e5 dette navn var helt naturligt. Hudplejem\u00e6rket blev dog gennem dette navn forvekslet med mange andre m\u00e6rker med lignende titler. En af disse, som du finder, hvis du googler Under your skin song, er en sang af Molly Sand\u00e9n. Sid Rosco har ogs\u00e5 brugt titlen til en sang, der kan downloades som mp3. Den britiske ber\u00f8mthed Russel Brand bruger ogs\u00e5 navnet i titlen p\u00e5 sin podcast “Under the skin”, og Sabine Durrant har skrevet en bog med titlen Under your skin. <\/p>\n\n
Under din hud – nu shampoo og meget mere<\/h2>\n\n
Selv om Under your skin startede som et hudplejebrand, udvidede virksomheden hurtigt sit sortiment. I 2023 er produkterne meget mere talrige end i begyndelsen og omfatter nu ogs\u00e5 h\u00e5rpleje. Produkterne er alle uden parabener, mikroplast og silikone. Alt sammen i tr\u00e5d med den grundl\u00e6ggende id\u00e9 bag Under your skin. For dem, der \u00f8nsker at give deres h\u00e5r den samme sk\u00e5nsomme behandling som deres hud, blev der udviklet en h\u00e5rserie:<\/p>\n\n
\n
Shampoo og balsam til h\u00e5rv\u00e6kst med det form\u00e5l at fremme h\u00e5rv\u00e6kst i dybden. Disse produkter lovede ogs\u00e5 forebyggende hj\u00e6lp mod h\u00e5rtab.<\/li>\n\n\n\n
Detox-shampoo med tidsel yuzu. En shampoo, der lover, at brugeren ikke beh\u00f8ver at vaske sit h\u00e5r s\u00e5 ofte. <\/li>\n\n\n\n
H\u00e5rserum som supplement til Growth-serien. Endnu et skridt p\u00e5 vejen mod sundere og tykkere h\u00e5r. <\/li>\n\n\n\n
H\u00e5rolie til at beskytte mod varme, fjerne krus og reparere h\u00e5ret. <\/li>\n<\/ul>\n\n
B\u00f8rn skal ogs\u00e5 kunne f\u00e5 gl\u00e6de af Under your skin’s hudvenlige produkter. Der er blevet tilf\u00f8jet en babyolie samt en babycreme og en babyvask til sortimentet, hvilket g\u00f8r Under your skin til et m\u00e6rke for hele familien.<\/p>\n","protected":false},"excerpt":{"rendered":"
Der er udtryk, der fungerer til mange forskellige lejligheder og derfor optr\u00e6der overalt. “Under your skin” er en af dem. Molly Sand\u00e9n har skrevet en sang om emnet, men i Sverige er begrebet mest forbundet med sk\u00f8nhedspleje. Produkter, der tager hensyn til, hvordan din hud reagerer p\u00e5 det, du putter p\u00e5 den. Om Under din […]<\/p>\n","protected":false},"author":1,"featured_media":3125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-3247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-da"],"yoast_head":"\n
Under din hud - Podcast, Sabine Durrant, Stockholm, Sverige<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pioneers.nu\/da\/blog-da\/under-din-hud-et-maerke-at-stole-paa\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Under din hud - Podcast, Sabine Durrant, Stockholm, Sverige\" \/>\n<meta property=\"og:description\" content=\"Der er udtryk, der fungerer til mange forskellige lejligheder og derfor optr\u00e6der overalt. “Under your skin” er en af dem. Molly Sand\u00e9n har skrevet en sang om emnet, men i Sverige er begrebet mest forbundet med sk\u00f8nhedspleje. Produkter, der tager hensyn til, hvordan din hud reagerer p\u00e5 det, du putter p\u00e5 den. 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